Children’s Minnesota Give A $5

Children’s Minnesota knows all donations are impactful, large and small. The Give A $5 campaign aimed for increasing small donations and focused on making giving fun, easy, and accessible for most people. Our character, Joe, with his 3' hands, made his way through the city high-fiving for a great cause because everyone needs a (big) hand once in awhile.

Role: Art Direction, Digital, Social, Video / Film

Minnesota celebrities were asked to make videos and they happily agreed.
Quick explainer videos were made for those who aren’t social media savy, like my dad.