National Geographic Channel

After seeing an after-hours design project I had done, New York agency Gretel, asked me to join them in a pitch for the National Geographic Channel. We took influence from my personal project to define the visual language, including overall look, grid systems, and motion concept. I was able to heavily influence and contribute to the successful win of the National Geographic account for Gretel.

See more here.

Role: Design, Art Direction, Motion Direction

Motion ideas show the story taking viewers further into the visuals.
The grid used for animations is based on the proportions of the National Geographic logo.