Netflix Icon Design

Netflix has become synonymous with video streaming making it inherently linked to personal devices. But the Netflix wordmark doesn’t easily adapt to a small, identifiable icon. Gretel New York asked me to help design and define a new, quickly-identifiable branded icon for their apps. The Netflix N is now being used as part of their global marketing as well.

Role: Art Direction, Design

The icon was design to stand out at any size in a mobile world.
Exploration of how the new icon works within the existing "stacks" system.