A constantly evolving agency needs a constantly evolving brand. This redesign for the advertising / design / PR / loyalty and digital agency Olson allows for visual diversity and flexibility within each of the service offerings. The system is modular with many unique letters to spell OLSON in a set grid. Each letter has 50 variations to allow all branded pieces for the agency to be unique. A bright color palette gives a sense of positivity and optimism in a constantly changing agency.